Bottom Line Blog Office of Economic Development

Bottom Line

News from Seattle's Office of Economic Development

OED Launches First Annual Seattle Legacy Business Program

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Nominations open until February 14, 2020

PRESS CONTACT
Kelsey Nyland, Office of the Mayor
Email: kelsey.nyland@seattle.gov

On December 2, 2019, the Seattle Office of Economic Development opened nominations for Seattle’s first annual Legacy Business Program. The Legacy Business Program will recognize small, local businesses that have made significant cultural contributions to their neighborhoods and communities for ten years or more.

One Legacy Business will be selected from each of the seven council districts. These businesses will receive public recognition at an awards ceremony in May, in recognition of National Small Business Month. Winners will also receive access to a variety of small business support services through the Office of Economic Development, including a commercial lease and succession planning toolkit, marketing and legal consultation.

“Legacy Businesses give our neighborhoods character and face the same displacement pressures as many Seattle residents, said Councilmember Lisa Herbold (District 1, West Seattle – Southpark), who has worked on creating a Legacy Business Program since 2016. “The nomination and designation of Legacy Businesses is one way to honor the resilience of these beloved businesses and recognize their contribution to the city’s cultural vibrancy, our local economy, and our sense of place. I’m hopeful the city will continue to develop resources and tools — such as succession planning, marketing consultations, and incentivizing the development of affordable commercial space — so our Legacy Businesses can continue to thrive.”

Nominations are open to the public. Nominated businesses must then apply to be considered for selection. Winners will be chosen by a selection committee comprised of business district representatives from each of the seven council districts. In-language support is available for the application process. Nominations are open until February 14, 2020 and can be submitted at seattle.gov/oed/legacybusiness.

Small Business of The Month: Othello Station Pharmacy

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Written by Hana Tadesse

  • Ahmed Ali, and Othello Station Pharmacy staff.

Othello Station Pharmacy sits on a quiet street in New Holly, which long time Seattle residents will remember as Holly Park, a low-income housing project. Ahmed Ali remembers the time before it was called New Holly, because he was raised there .

Ahmed grew up in the Hollies, riding his bike up and down the street and seeing the need for professionals in his neighborhood. Upon completing his Doctorate in Pharmacy at Washington State University, he worked in chain pharmacies, and learned quickly how inaccessible medicine truly was.

“Walgreens only takes three out of five insurance types available in this state. It makes sense, because those three will give high reimbursements. I don’t care about that. I care about being accessible to the community I am from.”

Ahmed knew that once he was able, he wanted to come back to serve his rapidly changing neighborhood. He encourages others to as well. He believes strongly in leaving to perfect your craft, returning to your neighborhood, and setting up shop.

  • Ahmed Ali, behind the counter of Othello Station Pharmacy.

Othello Station Pharmacy is a full service pharmacy with the goal of being as accessible as possible. The pharmacy takes all insurance types and offers immunization, preventive care, and counseling. Ahmed believes people in his community are more comfortable talking to him. In many cases, he goes above and beyond what others will do for their patients and serves as a liaison between doctor and patient, happily.

Ahmed is more than just a pharmacist – he is a staple in the community. He often speaks at Franklin and Garfield High Schools on career days and has written over ten recommendation letters for students applying to medical school. He runs a nonprofit, The Somali Health Board, and is a mentor to various students in his neighborhood of Othello.

“If I can make a difference anywhere, it’s going to be here in my neighborhood,” Ahmed says. Congratulations, Othello Pharmacy, on being our November 2019 Small Business of the Month ! You can learn more about the Othello Station Pharmacy on their Facebook page.

A New Era for Capitol Hill

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Written by Hana Tadesse

Photo Credit: GSBA

On Tuesday October 8th, small business owners and community members came together at Ada’s Technical Books and Café to celebrate the launch of Capitol Hill Business Alliance (CHBA). The Greater Seattle Business Alliance (GSBA) launched CHBA in response to the Capitol Hill Chamber of Commerce closing its doors earlier this year. Working closely with the Office of Economic Development, Seattle’s largest business district now has a new program with exciting opportunities available for small businesses in the area.

  • Photo Credit: GSBA

The Capitol Hill Business Alliance is dedicated to ensuring a healthy, vibrant, diverse neighborhood business community. The Alliance will provide business development, engagement, and advocacy for Capitol Hill businesses and nonprofits located in, doing business in, or committed to the economic vitality on Capitol Hill. Learn more about CHBA and their dedicated programs here.

  • Photo Credit: GSBA

Financial and programmatic support from the Office of Economic development comes through the Only in Seattle grant program, which supports business districts throughout the city. Applications are open now through October 21st . Learn more on the Only in Seattle website.

Small Business of the Month: Sweet Alchemy Ice Creamery

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Lois Ko stands behind ice cream counter, smiling and holding ice cream cone.
Lois Ko, owner of Sweet Alchemy Ice Creamery.

After years of franchising a Haagen Dasz on the corner of 43rd and University Avenue (“The Ave”) in the University District, Lois Ko knew it was time to open an ice cream shop based on her own vision. She wanted to create an authentic, “farm-to-cone” experience for her customers that would never sacrifice quality for quantity. With this in mind, she became the first person in Seattle to purchase a 30 gallon pasteurizer (most are closer to 300 gallons) and decided that all of Sweet Alchemy’s dairy would be sourced from local farms less than 100 miles away.

The transition from franchiser to small business owner was tough, but Ko was ready for it. As a graduate of the University of Washington, she put her research skills to use, diving into books on everything from operations to finances to team building. Today, she continues to take advantage of her University District location by utilizing small business resources offered by the UW Foster School of Business.

Her University District location also has its challenges. The neighborhood is vibrant, diverse, and packed with small businesses. But with a massive student population, it can be difficult to develop a lasting customer base, even for a seasoned small business owner.

When asked what advice she would offer aspiring entrepreneurs, Ko reminded us that running a small business is hard work, and far more than a 9-5 operation. That aside, she encourages folks – especially women —  to set their fears aside and create their own path.

Ko has every intention to grow Sweet Alchemy. She recently expanded to a second location in Ballard, and can be found catering weddings and corporate events as well as vending at farmers markets.  She also brings her voice to the board of the U District Partnership. It doesn’t look like Ko will be slowing down anytime soon, so stop by Sweet Alchemy soon and try some delicious, locally sourced ice cream.

Instagram & Facebook: @sweetalchemyseattle

Website: sweetalchemyicecreamery.com/

U District: 4301 University Way NE
Ballard: 1555 NW Market St #A

Small Business of the Month: Combat Arts Academy

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Listen: Origin Story – Combat Arts Academy

Walking into Combat Arts Academy in the Delridge neighborhood of West Seattle, you wouldn’t know that owner Sonia Sillan never intended to run her own small business. A culmination of timing and her mother’s push for her to learn self-defense as a child would allow her to become a Tae Kwon Do teacher by age 14, and later the founder of Combat Arts Academy. Currently, Combat Arts Academy offers Brazilian Jiu-jitsu and Muay Thai, to both adults and kids (as young as 3), as well as a Strength & Conditioning program.

While attending the University of Washington, Sonia was introduced to Jiu Jitsu as she was recovering from reconstructive hip surgery. In 2012, after graduating, she and her former business partner opened CAA’s first location in Delridge. She recalls their first endeavor as a struggle to get started, admitting that she was focused on simply keeping the doors open. With experience and insights from many failures, she learned the importance of understanding finances, cash flow and marketing. Soon, her focus was not on keeping the doors open, but managing growth and investing in the students.

Recently, Sonia opened a second location in Burien. When they came across a struggling Jiu Jitsu gym that was at risk of closure, she and her team decided to take over and open up a second location.  When asked what inspired this expansion, she explained that it was a choice to turn a negative situation into a positive.

Sonia says that one of the gym’s secrets to success is providing a safe space for families to learn and grow together. While most gyms are focused on training for individuals, CAA intentionally cultivates a communal environment for adults and children. Further, even though both Jiu Jitsu and Muay Thai are very male-dominated, CAA has an unusually large number of women training in all of the classes. Although they provide a women’s only class, it’s supplemental to the co-ed classes because the environment is designed to be a safe space for everyone. It’s a place where women can feel safe because there is mutual respect.

Right now, the Academy’s biggest goal is to continue to focus on student growth and retention. 90% of CAAs members are active and the team wants to make sure their members are more than satisfied.

Sonia and CAA’s team find satisfaction in seeing the change in people’s lives and watching children turn into leaders. Sonia advises anyone with ambitions to open a business to take their time and do the required research about their industry. “Know your market,” she says, “and market appropriately.”

Drop by Combat Arts Academy at 5050 Delridge Way SW, Seattle, WA 98106 or visit their website to learn about upcoming classes for adults and children. For more information, check them out on Instagram or Facebook, or shoot them an email welcome@caaseattle.com

Interested in small business resources and support? Check out our website or reach out to us anytime.  

Small Business of the Month: Bich Kieu Jewelry

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Small Business of the Month certificate on top of a display case

Listen: Origin Story – Bich Kieu Jewelry

Bich Kieu Jewelry is a family-owned custom jewelry retailer and repair shop that has been doing business in Seattle for over 25 years—though the business is much older than that. “This is fourth generation—my great grandparents were in the jewelry business in Vietnam,” says owner Pham Lang. “When we came over here as refugees, we wanted to continue the tradition. So my parents reopened the business under the same name we had back in Saigon, Vietnam.” 

Lang has a passion for jewelry design, and the business’s high-quality custom work and fast, friendly customer service have earned them a dedicated customer base both in the Vietnamese community and in the broader Seattle community as well. The business counts Macklemore as one of its loyal customers, in fact: Lang tells us that the rapper has been buying custom pieces and gifts for his family from Bich Kieu for years.

Lang first came to the U.S. in 1980 and lived in Portland, Oregon until he was able to sponsor the rest of his family, who were living as refugees in Germany at the time, to join him in the States. After settling in Seattle, Lang’s parents opened Bich Kieu’s original location at 1228 South Jackson Street in 1991 while Lang worked as an engineer at Boeing. “Then, back in 1995, they decided to pass the legacy to me, to carry on. So ever since then, I run the store,” he says.  

A necklace and bracelets displayed

Running the family business with his wife, Quyen, was very different from his career at Boeing. “It’s harder to be your own boss—you have a lot of responsibility as well as working seven days a week,” Lang says. “But I love it. That’s the only reason why we still carry on.” Quyen works at the store alongside Lang and is a great business partner. “She is a good QA, you know. I have to pass quality control,” he says. “You always want a second opinion.”

Several years ago, the business ran into a familiar problem for many small business owners: frustration with their landlord. When the owner of the South Jackson Street location was unwilling to sell the space to Bich Kieu, Lang ultimately found and bought their current space at 423 Rainier Ave South in Little Saigon, where they’ve been ever since.  

People dreaming of starting their own small business should focus on doing things right the first time, Lang advises, and work on finding their niche in the face of competition from retail giants. Bich Kieu, for example, has found its niche in custom jewelry and repair and through its connection to the local Vietnamese community.  

Small business owners should also be prepared to work hard: “Lot of people, they just want five days a week, 9-5 and go home,” he says. “But I guess I love the jewelry business. The only thing I ever worry is if my wife will ever fire me!” 

You can visit Bich Kieu Jewelry at 423 Rainier Ave South in Seattle’s Little Saigon neighborhood. Drop by to check out their selection, commission a custom gift, or just get your watch battery replaced, seven days a week.  

Interested in small business resources and support? Check out our website or reach out to us anytime.   

Owner Pham Lang helping customers at Bich Kieu Jewelry
Owner Pham Lang helping customers.

Small Business of the Month: Seattle Capoeira Center

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A circle of people watching two people in the center playing Capoeira
Students, teachers and community members during a Sunday afternoon roda – a traditional Capoeira Angola game.

Listen: Origin Story – Seattle Capoeira Center

If you haven’t heard of Capoeira—an African cultural art from Brazil that combines self-defense, dance, acrobatics and music—then Seattle Capoeira Center owner Syed Taqi wants to change that. “The goal is like, thousands of people playing Capoeira. Hundreds of people walking around with berimbaus, like [people walk around with] yoga mats.” 

Syed Taqi is Syed’s citizen name, as he puts it—if you train at Seattle Capoeira Center, you may know him as Contramestre (Assistant Master) Mangangá. Capoeira is Syed’s life passion: he has been teaching Capoeira in Seattle since he was 19 years old, and is the highest-ranked Seattleite in Capoeira. When he was a teenager, Syed left his home in Beacon Hill to train in Brazil with his mentor, Grande Mestre (Grand Master) Nô, with the goal of returning home to share Capoeira with his community.  

a row of people sitting and playing berimbaus
Syed Taqi (seated second from the right) plays berimbaus with the group.

Practicing Capoeira with his sister in Seattle, Syed found that they stuck out in their class, which was mostly comprised of white, middle class men. “Me and my sister, being South Asian Muslims, didn’t really fit into the group,” Syed remembers. “My sister, you know, she quit doing Capoeira, and she was like, ‘One day, when you become a master, I’ll come back and do Capoeira.’ She wanted to be in a place where she could practice Capoeira in a safe space for women, especially women of color.” 

Several years later, Syed became an instructor of the Capoeira Angola Palmares group under Grande Mestre Nô. With Grande Mestre Nô’s permission, Syed then formed his own Capoeira group, which evolved into the Seattle Capoeira Center when Syed signed the lease on the business’s studio in 2014. Seattle Capoeira Group originated out of the original Capoeira school that formed in Seattle during the 1980s under Mestre Elísio. Seattle’s Capoeria tradition is one of the longest standing in the United States.

Three young girls seated on the studio floor together
Watching the roda.

The location of the Seattle Capoeira Center—right by the Mount Baker light rail station on Rainier Ave South—is important to Syed because it maintains his connection to the community he grew up in. “It motivated me, because this is where I’m from,” he says. “I’m born and raised in Chicago, but I grew up on Beacon Hill. And I just thought me starting a business here would be meaningful.” 

Syed seized the opportunity to lease the studio at 2909 Rainier Avenue South and began to grow his business from there. “It’s not easy,” he says. “I spend a lot of time away from my family trying to figure out how to promote the business, how to create and cultivate community. This isn’t a retail store where people come in for 20 minutes and then they leave, this is transmitting a cultural tradition, and to do it in an honest, authentic way takes a lot of time, because there is no real blueprint for a business like this. You can’t really go to school to learn how to build community.”  

Part of the challenge for Syed is spreading the word about Capoeira and convincing Seattleites to value it amongst dozens of other fitness options, while at the same time maintaining the existing community and deep respect for the practice. Syed draws a comparison to the ease of selling a yoga class in Seattle: “Yoga has been colonized in the city and all over. White people value that, you know, they’ll drop thousands of dollars. With Capoeira, it’s a struggle.”

A man and a woman seated on the floor pointing towards the center of the circle
Capoeira players encourage a young student to enter the roda circle.

Syed built the student base at Seattle Capoeira Center slowly over the years, in part through investing in advertising and keeping membership fees competitive, but also by doubling down on his commitment to his community. “You gotta find your niche,” he says. “As a fitness center, I can’t compete with 24 Hour Fitness, I can’t compete with the Bouldering Project, I can’t compete with some of these yoga schools. So I narrowed down the niche to community building. That’s something these other places can’t do as well as I can.” 

Syed has relied on his community in learning how to run the business as well. “Throughout the years a lot of my students have helped me at different stages of the business,” he says. “Definitely my wife helps me a lot. She knows a lot of the HR, how to treat people right, and how to cultivate community. She’s probably helped me more than anyone.” Syed also found some business education through Washington CASH, and took advantage of free business resources from the Seattle Public Library. 

If you’re planning to start your own business, Syed recommends focusing on your niche audience, just like he and others have done. “My friends at The Station have their niche demographic that they target to, my friends at That Brown Girl Cooks, they have their niche that they target to. So these businesses that are run by people of color that are successful, they’re tapping into spaces that aren’t occupied by others,” he says. 

More than anything else, Syed invites you to come be part of the Seattle Capoeira community. “Stop by a Sunday Roda session, from 2-4:00pm. That’s where we celebrate Capoeira and maintain the tradition.” The weekly roda is a chance for all families to come experience Capoeira, whether you’re a regular player or you just want to watch and learn.  

You’re also invited to Capoeira Life 3.0 on May 26, 2019 where you’ll have the chance to join in on a basic class, watch a live Capoeira demonstration with music, and celebrate Syed’s promotion from Contramestre to Mestre (Master)—a huge milestone, as Syed will be the second-ever North American student of Mestre Nô to become a Mestre. You can also sign up for a free week of classes at Seattle Capoeira Center, and follow them on Instagram, Facebook and Twitter.  

Interested in small business resources and support? Check out our website or reach out to us anytime.   

Small Business of the Month: QueenCare

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Listen: Origin Story – QueenCare

QueenCare staff members Kiana, Monika Mathews, Eva and Ashley McCarver standing beside a sign that reads "Show love, shop local with QueenCare"

Kiana, Monika Mathews, Eva and Ashley McCarver outside their store in Columbia City.

 

QueenCare in Seattle’s Columbia City neighborhood is much more than a beauty supply store. Opened in December 2018, QueenCare employs young women of color and provides them with mentorship, job training and support. On top of all of this, they sell amazing-smelling, all-natural skincare products at the same time. QueenCare founder and owner Monika Mathews has made it her life’s work to create opportunity and supportive community for young people.  

“QueenCare has three tenants: indulge, engage and uplift,” Monika says. “We want people to indulge in our products that are made with all-natural ingredients. It’s all about self–care and loving your body and taking care of what you put on your skin. So that’s the indulge part, but we also want people to engage—we want people to engage with what’s happening in the community. This is more than just a program. We really are about changing lives.” 

Monika created her nonprofit Life Enrichment Group 16 years ago and runs several programs out of the organization, including Young Queens, a personal development program that focuses on self-love, personal development, academic achievement and sisterhood for young ladies. “Entrepreneurship training is one of those tenants that we really focus on, and three years ago at Rainier Beach High School, we got an opportunity from the United Way of King County in the way of funding to be able to start an innovative program that focuses on economic development in Seattle,” Monika explains. “And so that’s where QueenCare really was born.” Girls involved in the Young Queens program at Rainier Beach High began making QueenCare’s line of products and selling them at festivals and community gatherings.  

After sweeping awards at the Sharks at the Beach small business pitch event, Monika and her team began looking for ways to expand QueenCare beyond tabling at events. “I remember one day Monica was driving down the street and she goes, ‘Oh my god, there’s a building! We could open up a store, what do you think?’” QueenCare Executive Assistant Ashley McCarver recalls. “And I go, ‘Yeah let’s do it!’ So from September to November we were just driving by, thinking of great ideas, and about October or November, we got the space.” The store opened on December 8 last year, officially proclaimed QueenCare Day in the City of Seattle by Mayor Jenny Durkan. “When the day came, it was just so mind blowing—we really did this!”  

Youth staff members Eva and Kiana show off QueenCare products.

Young ladies from the Young Queens program were hired as staff to help run the store, including Kiana, a senior at Cleveland High School who currently works as Youth Manager at QueenCare. Kiana has been selling products with QueenCare since she was a freshman and took advantage of the opportunity to work at the store when it opened. “We get training in a lot of different aspects other than just, you know, interacting with customers and making the products,” Kiana says. “I gained a second support system outside of my family, and it’s good to know that I can come and have people that are there to support me and care about me. I’ve learned to open up to different things and take risks, and just be a lot more open-minded.”  

Eva, another student from Cleveland High and employee at QueenCare, agrees that she’s gained a new support system through working with Monika and Ashley. “I was literally just looking for a job and I saw [QueenCare] as a job opportunity, and I took it,” she says. “Now, it’s deeper than a just a job for me. I can rely on them if I need anything, I know that they got my back. There’s this sisterhood, and I know that they got my back too, so it’s one big community.” 

Monika knows first-hand that there aren’t enough programs to support young women of color like Eva and Kiana. “There were a lot of challenges that I faced [when I was a teenager] and unfortunately I did not have access to a lot of positive support, either adults or programs,” Monika says. “So when I started Life Enrichment Group, it was really important for me to provide some of those things that I knew I needed as a young person, just to make sure to support the holistic development of young ladies.” 

She continues, “At the same time, I saw a lot of young ladies really making not so good choices, like leading into criminal behavior, because they did not have a lot of opportunities to make money. And so that became very important to me, to really create something that young ladies could participate in and earn some cash in doing so, and also learn marketable skills that will help them in this ever-changing region that we’re in.” 

QueenCare body products displayed on a shelf

Customers can come in and try out QueenCare’s body lotions, scrubs, perfumes and more.

Monika says there’s been a learning curve in running the business: “It’s one thing to table at festivals versus actually having a brick and mortar store. So I think that’s been a challenge. But we have been supported by the Office of Economic Development in learning different things, and other entities as well.” Monika has a long-standing relationship with Office of Economic Development staff member Heidi Hall, who works with community members across Seattle’s business districts. “Heidi has been a supporter of QueenCare since day one, before we had these nice labels and everything,” Monika says. “Heidi has just been a wealth of information and a great go-to person for support and encouragement.” 

Monika and Ashley have big plans for QueenCare’s future. “The goals are to have more locations and definitely more products. We’re in the making of getting candles, and that’s definitely not the end of it,” says Ashley. Monika adds, “Another one of our goals is to expand our program offerings in the community…We want to have a transitional home, an educational day care center, and a youth development center where young people can come develop their skills and talents.”  

You can find QueenCare at 3702 S. Hudson St., just off of Rainier Ave S. in Columbia City. You can also shop online and check them out on Facebook, Twitter and Instagram.  

If you’re interested in small business resources and support, check out our website or reach out to us anytime.  

Ada’s Technical Books builds quirky community on Capitol Hill

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A view of Ada's bookstore, with shelves on the right and a customer seating area to the left.

Photo: Cindy Apple

Ada’s Technical Books, established at their current location in 2013, embraces Seattle’s nerdy population, old and new, and is dedicated to building community in the neighborhood in partnership with the 15th Ave Merchants Association. Owners Danielle and David Hulton combine bookstore, café, coworking space, tech paradise, and event space all into one. “When we moved in, it was super run down and it was still laid out as a house – which gave us a lot of freedom to do whatever we wanted to the space,” says Danielle Hulton.

As proud, long-time Capitol Hill residents, the Hultons were passionate about keeping the exterior of the store looking the same as it has for years, choosing to build around and include existing elements of the house in the storefront. Before Ada’s, the space was Horizon Books, another bookstore and a longstanding staple of the 15th Ave community. To Danielle, Ada’s is a space for the newer tech community to gather, for café-goers to stumble upon, and for everyone to explore. “Someone might come in and be looking for a cup of coffee but then start playing with the puzzles on the shelf… and if that piques their interest, then that’s a win.” Danielle says.

A barista grabbing a cup behind the counter at the Ada's cafe.

Photo credit: Cindy Apple.

Ada’s is a meld of Danielle’s background in electrical engineering and various wide-spread interests.  In the beginning, Ada’s was a staple spot for books about all things technical, from coding and programming manuals to children’s books to hands-on logic puzzles. The Hultons’ aim was to represent every aspect of the tech community. A good friend of Danielle’s used her food science background to get the in-house vegetarian and vegan restaurant menu off the ground in the cafe. As the years went on, the demand for a gathering space grew, and Ada’s listened. In 2016, The Lab at Ada’s became a rentable event space hosting public and private events, available for anything from work celebrations, anniversaries, and themed parties. Many pieces of furniture at Ada’s were made locally or especially for the space, and the Marie Curie-themed Lab even offers specialty cocktails concocted by the Ada’s staff. The Office, which opened in 2014, gives monthly desk renters 24/7 access to the space and a place to call home right on 15th Ave.

Moving to 15th Ave in 2013 was a jump of faith that Hulton says would not have been the same without the support of their neighbors and the 15th Ave Merchants Association. As a business district organization, the 15th Ave Merchants Association organizes community-wide events such as the 15th Ave Street Fest, where local businesses come together to celebrate and showcase their specialties. The association works together to build a stronger community by sharing expertise and supporting each other’s businesses.

A display of books and products, with customers sitting at tables in the background.

Photo credit: Cindy Apple.

“When we were first renovating, so many of the other businesses came by and welcomed us,” Danielle says, “we felt so supported and I think right then, we knew 15th Ave was going to be home.” Danielle is also a member of the Capitol Hill Chamber of Commerce and is excited to form 15th Ave into even more of a community. “Because 15th Ave is somewhat separate from the rest of Capitol Hill, it’s sometimes forgotten. There’s so much expertise shared between the merchants and we’re going to highlight that.”

Whether it’s through her work with the Merchants Association or through the many facets of her own business, Danielle is finding all sorts of ways to bring people together. Her latest venture is Ada’s Discovery Cafe—stop by to explore the science behind coffee and try some delicious, experimental drinks.

The Office of Economic Development Only in Seattle team is here to help support the neighborhood business districts who do so much to help one another. To learn more about our work, visit our website.

Photo contest, pop-up festival and online campaign encourage Seattle to Shop Small

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Shop Seattle Gems is a city-wide campaign made to connect locals to the best “hidden gems” of Seattle, encouraging shoppers to “Go Big, Shop Small” throughout the holiday season. The Shop Seattle Gems campaign features opportunities for shoppers to win prizes while supporting their favorite small businesses through an online photo contest, trivia about local small businesses and a Beacon Hill festival and a scavenger hunt on November 24—Small Business Saturday.

“When I shop small, I feel a sense of community, of adventure, and what it means to be a Seattleite,” said Mayor Durkan. “I hope everyone will join me in celebrating our unique small businesses—and small business owners—by shopping at the places that make Seattle so special.”

Shop Seattle Gems encourages Seattleites to support small businesses in their neighborhoods—particularly minority, women, and LGBTQIA-owned businesses—during the holiday season and year-round. Local celebrities SassyBlack, Sylvia O’Stayformore, Tarik Abdullah and Mayor Durkan joined the campaign by participating in promotional videos highlighting the Seattle neighborhoods and small businesses that are meaningful to them.

“Shopping small is extremely important to our community and economic infrastructure. This is our city, our neighbors, and it’s necessary to support one another in whatever way we can,” said SassyBlack. “When asked to be a part of this campaign, it was a no-brainer. As a musician, I am a small business owner and I know the impact that it has on my work when people come out to my shows or buy merch. This is how we can keep the magic of Seattle alive, through shopping locally. I get great joy out of supporting and I try to do it in every city I travel to.”

The campaign includes a social media photo contest and #NameThatGem small business trivia. The photo contest winner will receive dinner for two at Cactus in South Lake Union, plus a seaplane tour for two on Kenmore Air. To enter the contest, participants simply post a photo of their favorite small business with the hashtag #seattlegems and tag the business location. The business tagged in the winning post will receive free small business marketing consulting courtesy of the City of Seattle. Winners will be announced December 15.*

On November 24, Beacon Hill Merchants Association (soon to be the Beacon Business Alliance) is hosting an all-day Shop Seattle Gems Festival, which includes a real life “Gem Hunt” at small businesses on Beacon Hill. Gems will be hidden at small businesses around Beacon, and the shoppers who find them will receive gift baskets of local goodies. The festival will also include a variety of activities, including a DJ, live painting, artisan vendors and more.

Shop Seattle Gems is all about building community and supporting the neighborhood businesses that give our city its character. “When you shop at local small businesses you’re contributing to the city’s culture, to its soul, to what makes your community unique and special to you,” said Tacos Chukis owner Roberto Salmeron.

“Shopping with small business is so important to Delite Bakery and our family especially because we are a family-run company. We like to feel that our products are made with passion and are enjoyed by others in our community, connecting us through the love of food,” said Delite Bakery owner Brittany Despi.

Shop Small is proudly backed by American Express. The Office of Economic Development worked with Indie Genius Media, Story 2 Cooperative Design Studio, OutSide Thinc and social media consultant Audrey Tamberg to design this year’s campaign.

Follow the Office of Economic Development on Facebook, Instagram and Twitter to watch the campaign unfold throughout the shopping season and to get details on how to participate.

*These activities are not sponsored, administered or endorsed by American Express.

SassyBlack promotional video in West Seattle

Sylvia O’Stayformore promotional video in Georgetown

Tarik Abdullah promotional video in Beacon Hill

Mayor Jenny Durkan promotional video in Capitol Hill