13 MISTAKES YOUR BUSINESS IS MAKING ON LINKEDIN
When used the right way, LinkedIn can be a powerful tool for businesses. Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees. Krista Canfield, LinkedIn’s senior manager of corporate communications, trains companies on nontraditional uses of LinkedIn. She knows the platform like the back of her hand, having joined LinkedIn when it only had 18 million members and 200 people on staff (now it has 187 million members and 3,177 employees). Canfield reveals the most common mistakes she sees businesses make on LinkedIn, and how all companies can use the professional social network better.
THE ECONOMIC BENEFITS OF THE MOTION PICTURE INITIATIVE FOR WASHINGTON
Seattle has overwhelmingly demonstrated a desire for the significant number of jobs (and limelight) affiliated with in-house film projects to continue, as they have in recent months because of in-state filming. When a major motion picture or television show is set in Seattle, tourism sees huge spikes. But much is lost when the production takes place elsewhere. By allotting a 30 percent tax deduction for those involved with projects filmed in Washington, the Motion Picture Incentive program (signed back into law by Christine Gregoire earlier this year) promotes the use of local crews, hotel and car rentals, and thus drives tourism. More importantly, it ensures that our own talented filmmakers don’t seek production elsewhere, as local production is integral to the film industry’s continued growth in Seattle.
WATERFRONT DESIGN: LESSONS FROM DENMARK
Cities around the world are transforming industrial and utilitarian harborfronts into great places for people. The Danes in Denmark have a well-earned reputation for creating high-quality, inviting, and lively waterfronts. The removal of the Alaskan Way Viaduct presents an opportunity for Seattle to transform its own waterfront and to explore these global solutions. Among other lessons Seattle can learn from Denmark, the city can work to activate public spaces, focus on quality over quantity, remain true to place, and beware of misleading or fabricated images of the city.
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