Exploiting the secrets of search
New York Times
Why has J.C. Penny’s search ranking on Google sky rocketed the last three months? According to the New York Times, the secrets of search engine optimization were uncovered by J.C. Penny supporters, and execution of this secret awarded J.C. Penny the top spot in related searches, at least until Google intervened.

Christensen’s milkshake marketing proven beneficial for some companies   
Harvard Business School – Faculty Research
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to Harvard Business School professor Clayton Christensen. It’s time for companies to look at products the way customers do: as a way to get a job done.

Green Canopy Homes turns old houses green   
Daily Journal of Commerce
Aaron Fairchild, CEO of Green Canopy Homes, was able to start and expand his business during the recession. How he did this has a lot to do with aggressive market penetration in an undiscovered market. Renovating homes to Built Green standards puts a brand name on Green Canopy Homes, which cost less for home owners in the long-run.

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