Amazon.com launches new flash-sale website   
Seattle Times
Seattle-based online retailer Amazon launched MyHabit.com, a new private-sale website. The new website offers discounts of high-end brands and merchandise. Amazon was drawn to this new market as shoppers became more bargain-driven during the recession.

The Nordstrom of tack shops: Olson’s thrives in tech-heavy Bellevue   
Seattle P.I.
Olson’s Tack Shop is the epitome of sucessful small business. With 65 years of experience selling equestrian gear, they’ve found a way to beat the odds. This tack shop has become a landmark for the equestrian community; despite heavy competition from online retailers.

How to use Game Mechanics to reward your customers   
Inc.
“Gamification”, previously known as “consumer incentives”, can help win your customers over. For decades big brands have used gifts to encourage customers to spend more through loyalty to their brands. Find out how to use gamification to incite loyalty from your customers.

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As a service to the Seattle business community, the Office of Economic Development curates a daily business news blast, Daily Digest. As a feature on Bottom Line, we’re posting a handful of stories from the Daily Digest every day.  Find the stories informative or helpful? Keep checking Bottom Line or sign up for Daily Digest to receive the full version in your inbox every day. Subscribe to the Daily Digest here.