A tale of two downtown neighborhoods   
City Tank
John Scholes, vice president of Advocacy and Economic Development for the Downtown Seattle Association, argues that everyone’s interests would be better served if Pioneer Square and South Lake Union neighborhoods switched places, resulting in better urban neighborhoods and transit systems.

How to build a winning brand   
Entrepreneur
Small-business branding expert Maria Ross, founder of Seattle-based branding and marketing consultancy Red Slice and author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, offers her take on brand strategies for the up-and-coming.

13 tips for getting help for your startup   
Xconomy
New entrepreneurs often do not understand that it takes a “village” to raise a startup. Those new entrepreneurs that do understand often don’t know who they need in their “village” or how to work with them once they figure it out.

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As a service to the Seattle business community, the Office of Economic Development curates a daily business news blast, Daily Digest. As a feature on Bottom Line, we’re posting a handful of stories from the Daily Digest every day.  Find the stories informative or helpful? Keep checking Bottom Line or sign up for Daily Digest to receive the full version in your inbox every day. Subscribe to the Daily Digest here.