The Office of Economic Development’s Daily Digest is a daily resource for business people. Here are three of our most clicked through stories for the week of June 3-7:
6 SALES TACTICS THAT ALWAYS BACKFIRE
Are you accidentally alienating your potential customers? Sales tactics with the potential to backfire include selling over the customer’s head and backing off from a strong negotiation position, which both inspire mistrust between a potential customer and yourself. Another tactic that often backfires is launching into a sales pitch. To engage a customer you must open a conversation.
HOW A SEATTLE VENTURE CAPITALIST DECIDES WHAT TO FUND
The job of a venture capitalist is to be on the forefront of what’s coming next and decide which new business ideas to support. Michelle Jacobson Goldberg is a Seattle area venture capitalist who was previously named one of the top 100 Most Influential Women in Technology. In a recent interview with Jenni Hogan, Goldberg shares some of the factors that influence her investment decisions and some local initiatives that have recently caught her attention. A big factor in her decision is just how much she can support the enterprise, considering her personal interest and knowledge of the industry and the value that would be added. Many of the ideas that she cannot finance are still given leverage through her network.
9 TIPS TO POWER UP YOUR SOCIAL MEDIA
If you’re devoting minutes, hours or days posting endlessly about you, your business or your success, you are wasting time on social media. Self-serving, one-sided spiels work no better in social media networks than they do in personal conversations. Here are some tips to engage in 2-way communication that can help your business gain loyal customers and fans. For one, create a social media ‘voice’ that people want to hang out with. Many customers would rather see individuals post about a brand than a brand post about itself. Other tips include avoiding glorified press releases, being an active listener, and laying off the hashtag.
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