The Office of Economic Development’s Daily Digest is a daily resource for business people. Here are three of our most clicked through stories for the week of May 20-24:
10 RULES FOR A GREAT STARTUP IDEA
Source: Founder Institute Click to see the full infographic.
3 SUPER-CHEAP MARKETING TACTICS
Bootstrapped companies are by definition lean, so the founders usually don’t have the money to spend on formal marketing. After all, great products sell themselves, so why bother? The truth is, not focusing on marketing leaves you out of big opportunities to scale your business. New channels are being developed exponentially through digital communications and there are ways to exploit these channels efficiently and inexpensively. Making organic searches your best friend, taking advantage of Google Analytics, and paying attention to online feedback can give you a marketing edge on the competition.
WHY YOUR TEAM MATTERS MORE THAN YOU DO
Contrary to popular belief, the success of a business isn’t ensured by an amazing CEO or even the work of a few all-star employees – it’s all about the team. Kick your bad habits and put your team first. There are seven ways to ensure every employee is able to step up to the plate, including building a strong foundation, empowering your employees, and removing hierarchy.
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